Quick and Easy SEO Checklist
Have you ever wondered why your website does not appear in search, or why the competition is higher up on the search results lists? It might be that your website is not performing well in search because of the copy, or even configuration issue on the back end with your load times. Search engine optimization (SEO), and general website optimization could be the steps needed to bring consumer leads to your site.
Getting a website to perform well in search is as much an art as it is a science. Enticing users to find and click on your site takes effort and sometimes some dollars. Finding the right keywords for your business and checking all the SEO boxes can make a great difference giving you a competitive advantage.
Even when most of your business is done at a physical location, a strong local SEO campaign can significantly increase your growth potential. SEO strategies are specifically designed to help brick and mortar businesses thrive within their market space. These techniques help introduce your brand to everyone searching for businesses or products “near me.” Get a Free Evaluation & Proposal with proven cost-effective solution that delivers results.
It is simple to get started on your local SEO campaign. The dedicated Next Move Marketing team will evaluate keywords, examine your current search engine standings, evaluate you page load times and find all the opportunities for improvements and big wins.
SEO is a unique and strategic approach to attract visitors and consumers in your area to your website or your physical location. We use a step-by-step approach that is tailored to your specific needs and location.
We will audit your existing local SEO presence and strategy to determine what has been done already and how we can build a foundation for success. Based on this audit Next Move will develop a content strategy and perform an analysis of your current website. Next Move Marketing will start to implement your customized strategy as soon as we have the necessary approvals. You can leave the work to us.
If you are interested in improving your search engine optimization efforts on your own, Use our audit checklist to Start Seeing Results.
Remember to track the relevant metrics and data on your campaign and remember to pull reports so you can see how everything is progressing.
Want to learn more? Contact us today for a free consultation.
Your Christmas List?
If your business could sit with Santa this holiday season, what would it ask from Santa for the New Year? You have to be quick! Remember, there are other little businesses waiting to talk with the big guy in red. Would it ask for shiny new customers? Increased brand awareness? More time in the day? Higher quality clientele? Perhaps some recognition for a job well done?
I am sure each business owner could come up with a long list of wants; however I am not so sure Santa’s elves at the North Pole know how to build brand awareness, or how to wrap more time in pretty paper and a big bow. Santa most likely won’t bring you a high quality client and leave them under your tree.
Kick in While Others Kick Back
Small Business Week York Pa
National Small Business Week highlights local small businesses and puts them in the spotlight.Small Business week provides the opportunity to show consumers what local small business hasto offer. With more small businesses competing for attention, it’s important that entrepreneurs take every chance they have to get the word out.
This year during Small Business Week, businesses should focus on creative marketing efforts specific to their local market. With numerous social media outlets and countless ads from big businesses your clientele can quickly become desensitized to large scale advertising. As larger organizations attempt to hit mass markets, local businesses can gain an edge by including information specific to local events and issues with their marketing efforts. Marketing your business and local events helps to personalize the efforts and can strengthen a connection between your brand and your local clientele.
Don’t let the National Small Business Week spotlight fade away! Use this week to highlight your local business, support other small businesses in your area, and gain some marketing momentum. Capitalize on this week, if you’re not sure how, reach out to us here at Next Move Marketing, we can work with you to get the most out of the local spirit of business.
What experience does your web audience gets when they visit your website? I’m sure you carefully cultivated it to represent you and your company. But what about tablet visitors? Smart TVs? What about your own cell phone? Do they get the same kind of experience? Go ahead, check it. I’ll wait….
What did you think? Not sure? Here’s the deal… With the average site receiving anywhere from 30% to 60% of its traffic from tablets and phones you have no choice how, when, where, or on what your audience chooses to connect with you. Having a mobile-friendly site is no longer a luxury or an upgrade. It is a requirement to succeed in this multi-device world.
It is a simple question. How does your website perform on small screens? But the answer is more complex. Does it look good on your devices? How easy is it to navigate? Is your site Mobile Responsive? A responsive site gives you the best opportunity to deliver a good user experience for your audience no matter what device they are using.
The fastest way to test if your website is using responsive design is to check your site using a computer:
Still curious what you look like mobile? The easiest way is to try accessing your website on numerous devices. If you don’t have access to different brands and styles, go to a store that sells multiple devices and test them out. Hey, if you’re a bit of a tech nerd like me, playing with different tablets can be a lot of fun, (but that’s a whole different post).
So What If You’re Not Using Responsive Design? It’s simple. You aren’t managing what your audience experiences. Your website is given less credibility by search engines and drops lower in web search results. Think about the implications of that. Google and other search engines are the primary way your mobile audience is going to find you, but also your competition. A site that isn’t mobile responsive puts you a step behind before you even get started!
If you go through the above steps and realize that your website is not mobile responsive, don’t panic! There are plenty of ways for you to get started. Contact Next Move Marketing and we can walk you through the process and improve that mobile experience.
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