This is a question just about every business faces at one time or another. There are a lot of factors to review before you tackle the task of marketing your small business. I compiled some thoughts to consider before you make the move to hire a marketing firm.
Your first marketing decision is whether to bring in an outside firm or hire an employee to act as your marketing department. I can speak from experience in both of these capacities. Hiring an employee requires going through the hiring process, hours of training, and additional payroll and benefits, all before that person can even begin to start marketing your business. If you find the right employee, they can be a priceless asset to your firm, for as long as they stick around. However, odds are a talented individual will eventually move on to a larger company, and you will have to start the hiring process all over again. When you bring in a marketing firm, you remove many of these uncertainties and pay only for agreed upon services. A marketing firm has already established connections and resources immediately available to you and your company.
Often small businesses and entrepreneurs are apprehensive about bringing in outside help. This is a natural reaction for self-starting individuals who often feel that they have to do everything. Bringing in a marketing firm goes against those instincts; however what it does do is bring a new dynamic to your business. This hire brings in a team member with experience executing marketing plans who can immediately begin to implement those plans. No need to wait for training or HR; a firm is hired for your specific needs with no additional overhead, or tax liabilities. The firm will be efficient, available short or long term, and if you're crunched for time, a strong marketing firm will deliver rapid results.
As a small business owner, you're constantly faced with making decisions about how to utilize your resources and invest your money. Consider your options, keeping in mind that a good marketing firm will not take your money unless they truly believe that they can help your business. A marketing firm acting on this principle will support you and grow your business, allowing you to focus on your core competencies, the things you do best.