If your business could sit with Santa this holiday season, what would it ask from Santa for the New Year? You have to be quick! Remember, there are other little businesses waiting to talk with the big guy in red. Would it ask for shiny new customers? Increased brand awareness? More time in the day? Higher quality clientele? Perhaps some recognition for a job well done?
I am sure each business owner could come up with a long list of wants; however I am not so sure Santa’s elves at the North Pole know how to build brand awareness, or how to wrap more time in pretty paper and a big bow. Santa most likely won’t bring you a high quality client and leave them under your tree.