National Small Business Week highlights local small businesses and puts them in the spotlight.Small Business week provides the opportunity to show consumers what local small business hasto offer. With more small businesses competing for attention, it’s important that entrepreneurs take every chance they have to get the word out.
This year during Small Business Week, businesses should focus on creative marketing efforts specific to their local market. With numerous social media outlets and countless ads from big businesses your clientele can quickly become desensitized to large scale advertising. As larger organizations attempt to hit mass markets, local businesses can gain an edge by including information specific to local events and issues with their marketing efforts. Marketing your business and local events helps to personalize the efforts and can strengthen a connection between your brand and your local clientele.
Don’t let the National Small Business Week spotlight fade away! Use this week to highlight your local business, support other small businesses in your area, and gain some marketing momentum. Capitalize on this week, if you’re not sure how, reach out to us here at Next Move Marketing, we can work with you to get the most out of the local spirit of business.