It’s a Small (Screen) World After All

What experience does your web audience gets when they visit your website? I’m sure you carefully cultivated it to represent you and your company. But what about tablet visitors? Smart TVs? What about your own cell phone? Do they get the same kind of experience? Go ahead, check it. I’ll wait….
What did you think? Not sure? Here’s the deal… With the average site receiving anywhere from 30% to 60% of its traffic from tablets and phones you have no choice how, when, where, or on what your audience chooses to connect with you.  Having a mobile-friendly site is no longer a luxury or an upgrade. It is a requirement to succeed in this multi-device world.
It is a simple question. How does your website perform on small screens? But the answer is more complex. Does it look good on your devices? How easy is it to navigate?  Is your site Mobile Responsive?  A responsive site gives you the best opportunity to deliver a good user experience for your audience no matter what device they are using.
 The fastest way to test if your website is using responsive design is to check your site using a computer:   

1. Open your favorite web browser.
2. Make sure the browser is open as a window, not in full screen mode.
3. Take your mouse to the bottom right corner of the browser window and drag it to make the window smaller.
   

• If you see your content shifting and adjusting to the new dimensions of the browser window, your site is most likely responsive.
  
• If your content on screen simply gets covered as the edges come in, your site is not responsive.

Still curious what you look like mobile? The easiest way is to try accessing your website on numerous devices. If you don’t have access to different brands and styles, go to a store that sells multiple devices and test them out. Hey, if you’re a bit of a tech nerd like me, playing with different tablets can be a lot of fun, (but that’s a whole different post).

So What If You’re Not Using Responsive Design? It’s simple. You aren’t managing what your audience experiences.  Your website is given less credibility by search engines and drops lower in web search results. Think about the implications of that. Google and other search engines are the primary way your mobile audience is going to find you, but also your competition. A site that isn’t mobile responsive puts you a step behind before you even get started!
 If you go through the above steps and realize that your website is not mobile responsive, don’t panic! There are plenty of ways for you to get started.  Contact Next Move Marketing and we can walk you through the process and improve that mobile experience.